In 2011 The Telegraph wrote “If you think that you are suffering from information overload then you may be right – a new study shows everyone is bombarded by the equivalent of 174 newspapers of data a day.” How is an individual, financial advisor or even a growing asset management firm supposed to keep up with that much news? How are they supposed to find the needle in the haystack that may impact their investments in today’s markets?
No longer do we read a newspaper or two with the morning coffee. (The article states “that we now receive five times as much information every day as we did in 1986″) Each day is filled with broker reports, tens if not hundreds of emails about the market, all the market news websites, our favorite blogs and corporate filings at the SEC. One can only imagine how much more data you are having to read, process, and sift through hoping to find that nugget – that one piece of information, of news, that will help make better decisions in the markets on any given day.
With this much information each and every day there is only so much that an individual can find, read and process. To handle this much information we may skim the data with a negative side-effect being that we are missing critical detail or insight. Another side-effect may be that we reduce the number of sources of information that we review – what happens when we miss that critical market news article on that site we quit reading because there isn’t enough time?